Roald Dahl Matilda A5 Softcover Notebook

Matilda reading on the cover immediately puts this notebook in the right world. The line "There is a kind of magic in you somewhere" adds a warm, encouraging note, while 192 pages and a $15 MSRP make it proper everyday stationery rather than a notebook bought only for the cover. Best for: Bookstores, stationery stores, library stores, literary gift shops and independent gift retailers Retailer margin: 50% at MSRP Why it sells: Matilda reading artwork on a practical 192-page A5 notebook Merchandising: Stack beside Matilda books, journals and reader gifts Case pack: 6 Packaging: Belly band Key specification: A5 softcover notebook with 192 pages WHY THIS PRODUCT A notebook is a particularly natural Matilda format because reading, learning and imagination are already at the heart of the story. The cover artwork gives it personality on shelf, and the 192 pages make sure there is enough substance behind the design for notes, lists, journaling or creative writing. WHY THIS BRAND Matilda already belongs in a book-led gift section. Reading, curiosity and the idea that books can open up a bigger world are central to the story, and Quentin Blake's illustrations carry that feeling straight into giftware without losing the warmth readers know from the book. RETAILER FIT In bookstores and library stores, the notebook can sit beside Matilda without feeling like an unrelated piece of merchandise. Stationery and literary gift shops also have a $15 design that works for students, teachers and adult readers, so it does not need to be merchandised as a children's product only. HOW TO MERCHANDISE Stack a few copies face-up so shoppers see Matilda and the cover line rather than a row of spines. The tote, glasses case and trinket dish can turn the same table into a fuller reader-gift offer without taking it away from stationery. GIFTING & USE A natural birthday, back-to-school, teacher or Christmas gift for readers, students and writers. It works throughout the year for study notes, lists, journaling or the beginnings of a story of their own. EXPLORE THE COLLECTION The wider Half Moon Bay Roald Dahl range spans drinkware, stationery, accessories and small giftware across Matilda, The BFG, Fantastic Mr Fox, The Witches and Charlie and the Chocolate Factory. Retailers can start with one story or price point and build a broader literary display over time. MATERIALS & SPECIFICATIONS Material: FSC paper Pages: 192 Dimensions: Approximately 8.3 x 5.6 x 0.5 in