William Morris Floral Recycled Cotton Tea Towel

The broad tea-towel format gives this ivory-and-green William Morris pattern room to breathe, while recycled cotton keeps it grounded in everyday kitchen use. It sits comfortably between art-led gifting and practical kitchen textiles. Best for: Museum and gallery stores, kitchen and home stores, garden stores, bookstores and other independent gift shops Retailer margin: 50% at MSRP Why it sells: Decorative recycled-cotton kitchen textile with a recognizable William Morris floral story Merchandising: Hang with kitchen textiles or pair with gardening, pattern and William Morris books Case pack: 6 Packaging: Swing tag Key specification: Approximately 25.6 x 17.7 in WHY THIS PRODUCT The large flat surface lets the delicate green leaves and small flowers read clearly against the ivory ground, while the recycled-cotton tea-towel format keeps the item useful rather than purely decorative. It is an easy way for customers to bring a William Morris pattern into the kitchen without changing the room around it. WHY THIS BRAND William Morris patterns benefit from space, which is why textiles suit the collection so well. Half Moon Bay uses them on practical kitchen and home pieces that can sit comfortably beside art, interiors and gifting merchandise without feeling purely decorative. RETAILER FIT Museum and gallery stores have an obvious art-and-design connection, while kitchen and home stores can sell it as a practical patterned textile. Garden stores can lean into the botanical artwork, and bookstores can place it beside gardening, pattern and interiors titles as a giftable extension of those subjects. HOW TO MERCHANDISE Hang it where the full repeat can be seen rather than folding the artwork too tightly. Pair it with a William Morris mug, pitcher or cookbook display to create a kitchen-gifting story without taking much shelf space. GIFTING & USE A useful housewarming, host or Christmas gift, particularly for customers who like botanical interiors and decorative kitchen textiles. It also works as an everyday kitchen refresh at a price point that does not require a major gifting occasion. EXPLORE THE COLLECTION Half Moon Bay continues to develop the William Morris collection across gift, stationery and home formats. Retailers can start with a focused mix of price points and product types, then add depth as the range grows. MATERIALS & SPECIFICATIONS Material: Recycled cotton Dimensions: Approximately 25.6 x 17.7 in